Legaltech Marketing Agency Proxy PR Expands and Rebrands as The Proxy Agency, Reflecting New Growth

Global News

09
Sep
2024

Editor

Legal marketing agency, Proxy PR, today announces the company has rebranded as The Proxy Agency, reflecting the company’s expansion as a full service marketing agency for the legal industry.  Honoring and expanding upon the company’s roots in public relations, The Proxy Agency provides fractional CMO expertise to develop go-to market strategies, with an expert team of proven, seasoned marketers to create and execute a seamless full funnel marketing program from the top to the bottom of the funnel.

Transformation across legal is accelerating as well as information cycles.  Law firms and business partners must overcome an ever higher and complex bar to get their message to the right segment of the market at the right time.  It is not surprising that most organizations find this a daunting task.

In a recent survey by Passle, nearly 80% of managing partners do not believe their firm’s value proposition is being communicated to the market. And in a recent CallRail survey, the vast majority of organizations (70%) believe they have wasted budget on low ROI marketing and 67% report they do not know what metrics to track.

Over the last decade of service to the legal industry, Proxy PR has organically grown from its roots as a public relations firm to a highly effective, full funnel marketing agency helping law firms and business partners achieve ROI from their marketing efforts through a strategic, and integrated top to bottom approach. Recent analysis from McKinsey found that full-funnel marketing campaigns drive up to 45% higher ROI and 7% increases in new revenue compared to marketing campaigns across a single funnel stage. 

Some of Proxy’s clients chimed in:

• “The Proxy Agency has been, and continues to be, an integral component of ikaun’s growth strategy.  The reason I love Proxy is they attack every ask with passion, discipline and a can-do approach. We can’t live without them,” comments Jason Noble, founder and Chief of Product, ikaun.
• “At Maptician, we’ve experienced firsthand the remarkable impact of their full-funnel strategy. Proxy has been instrumental in our growth, driving a 100% increase in year-over-year results through their comprehensive approach. Their expertise in developing top-to-bottom marketing strategies has truly set them apart as a leader in the industry. We are excited to continue this partnership and see what new heights we can reach together,” adds Alaa Pasha, CEO of Maptician.
• Milan Bobde, CEO of Oddr says, "Working with The Proxy Agency has been a game-changer for Oddr. As a young company navigating a complex market, their expertise in managing our entire marketing funnel—from strategy development to execution—has been invaluable. Their ability to refine our messaging and drive impactful results has accelerated our growth and positioned us strongly in the market. The transition to a full-service agency is a natural evolution of their exceptional capabilities, and we look forward to continuing our successful partnership."
• Anthony Davies, Chief Revenue Officer of Forrest Solutions, remarks: "The transformation we've experienced is nothing short of remarkable. The Proxy team didn't just help us reintroduce our brand; they revolutionized our entire approach to marketing. Their expertise and unwavering commitment have made them invaluable partners. Today, nearly 50% of our net new business comes from marketing-led leads—a testament to the power of their strategy and the excellence of their execution. We couldn't have achieved this without them."

Founder and Chief Strategy Officer of The Proxy Agency, says: “As The Proxy Agency, we’re embracing a broader, more strategic role in helping law firms and their business partners tackle the challenges of a rapidly evolving industry. Our rebrand reflects not only our growth but also our commitment to delivering comprehensive marketing solutions that go beyond traditional public relations. We’ve seen firsthand the power of a full-funnel approach in driving measurable outcomes, and we’re excited to continue pushing the boundaries of what’s possible for our clients as we step into this new chapter.”

To learn more about The Proxy Agency, go here.