Global News
Magic Circle Firm to Roll-out New Platform across 28 Offices in 17 Countries
Thomson Reuters Elite has today announced that Freshfields Bruckhaus Deringer has selected its business development solution as the firm’s global CRM technology platform. Supporting Freshfields’ network of more than 2,500 lawyers across 28 offices in 17 different countries, the business development platform will provide market-leading and fully integrated technology to empower the firm’s marketing and business development teams, as well as partners and fee earners around the globe.
It will include a number of the available business development modules, including contact management and experience management. The firm will begin rolling out the new system later this year, first among its Web interface users – including the firm’s marketing and business development professionals – and then expanding to include Outlook® interface users in mid-2014.
“Finding the right broad-based and fully integrated CRM system for our needs has been on our agenda for some time now, as we continue to grow and expand around the globe,” said Donal O’Sullivan, international head of business development operations at Freshfields Bruckhaus Deringer. “The business development solution from Thomson Reuters Elite promises to help us continue to bolster our business development capabilities and manage client relationships and information in an ever more integrated and flexible way.”
“We are delighted to have been selected by Freshfields as their global business development technology solution, and bring to bear the power of our integrated platform to meet their needs,” said Cary Burch, president of Thomson Reuters Elite. “Designed with the needs of both today’s and tomorrow’s law firm in mind, the powerful yet flexible architecture of our business development solution – coupled with its unmatched excellence in terms of user experience, data integration, automation, mobility and security – represents the gold standard when it comes to technology-empowered business development and marketing.”
The business development solution from Thomson Reuters Elite is a key component of its end-to-end business enterprise management solution for law firms, helping to deliver greater productivity and effectiveness when it comes to building and maintaining client relationships. The company recently announced a number of significant enhancements to the user experience and functionality of its business development solution, including upgrades around globalization, data quality management and integration with Outlook.
More information about Thomson Reuters Elite's business development offerings can be found on the company’s website.
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