Other News
Virtual Pricing Director®, the legal pricing platform conceived and built over five years by leading international legal pricing experts Validatum will shortly be deployed by Africa’s largest law firm, ENS.
Responding to rapid growth in demand from law firms for a holistic solution that appeals to partners and senior management of both global elite and smaller law firms has been a massive challenge, but one that the founders have cracked with their fully integrated cloud-ready SaaS platform.
Richard Burcher, Chairman and co-founder of Virtual Pricing Director said: “The key to a firm successfully embracing a sophisticated approach to pricing, is not to simply throw technology at the problem which we know doesn’t make much difference. Successful transformation comes from addressing the entire problem holistically with a ‘people, process, and technology’ approach.
It’s also important to ask, ‘who do we want using this technology?’ Increasingly, firms want partners and senior fee earners to take more responsibility for the profitability of their work so that means giving the lawyers technology that not only does that but is more broadly intuitive and reflects the way they work, rather than require them to change their habits. In that regard, there is nothing in the market that compares to VPD.
Mzi Mgudlwa, CE at ENS said: “As the leading African law firm, we wanted to adopt a world-class pricing solution to better meet the needs of our clients around price transparency, budgetary certainty, and value for money.
We looked widely across the international market, and it was very clear that Validatum® is the leader in the field of law firm pricing strategy and is the only organisation that could deliver the people and process components, and the technology solution with Virtual Pricing Director®.
They have just completed a very successful and enthusiastically received series of pricing masterclasses to our executives across Africa and we are now looking forward to the deployment of VPD which will underpin and embed the professional development.
We have embarked on this journey to provide our clients with the transparency, predictability, and flexibility of pricing that a modern attorney-client relationship desperately needs. This is an exciting time for our firm and our clients.
With over 600 specialist practitioners, ENS is Africa's leading law firm with 12 offices across the African continent. With more than 200 years’ experience, ENS has significant expertise across the full breadth of both domestic and international clients’ commercial requirements.
ENS is recognised by top ranking agencies such as Chambers Global Guide, Legal 500 EMEA Guide, IFLR1000 Financial and Corporate Guide and International Tax Review’s World Tax Guide, as well as by the African Legal Awards, for achieving consistently high standards for its clients.
Copyright © 2023 Legal IT Professionals. All Rights Reserved.
We offer organizers of legal IT seminars, events and conferences a unique marketing and promotion opportunity. Legal IT Professionals has been selected official media partner for many events.
