UK News
Eclipse Legal Systems announces new integrated email marketing solution
Eclipse Legal Systems, the legal sector's largest independent software solutions provider, has announced the release of an email marketing solution utilising dotMailer.
dotMailer is one of the UK's leading email marketing and automation tools, providing a browser-based interface that enables law firms to create and distribute HTML content. Eclipse's new dotMailer connector enables users of the firm's Proclaim Case and Practice Management solutions to broadcast rich content to their clients and prospects.
Using the connector, contact data held within the Proclaim solution can be shared with the dotMailer system, enabling the creation of personalised target lists. This data can be utilised to create intelligent content within, for example, a dotMailer created newsletter template, and the results of marketing campaigns can be shared back in to the Proclaim client / prospect management system.
The new connector utilises Web Services communications to share data in real-time between Proclaim and dotMailer.
Eclipse's Marketing Director, Darren Gower, comments on the development: "This latest development opens up another layer of CRM functionality for Proclaim users. By sharing data seamlessly between the systems, we are unifying a law firm's communications efforts within one integrated desktop solution.
"A huge amount of relevant, valuable client and prospect data is held within Proclaim - so it makes sense to utilise this for marketing purposes rather than having to rely on a separate system and data store to maintain marketing communications."
Eclipse, part of Capita Plc, is the leading provider of Case Management, Practice Management, Matter Management and Process Management Software. Our Proclaim system is in use by over 23,000 professionals in a vast range of sectors, and is the only solution of its type to be Endorsed by the Law Society. Sectors catered for include legal, commercial and charitable. We employ over 160 staff and provide a full service offering, from initial needs analysis through to implementation and aftercare. Clients include household name commercial organisations, law firms large and small, Alternative Business Structures and niche operators.
Copyright © 2023 Legal IT Professionals. All Rights Reserved.
We offer organizers of legal IT seminars, events and conferences a unique marketing and promotion opportunity. Legal IT Professionals has been selected official media partner for many events.
