Continental Europe News
The Avokaado team welcomes Jean Mauris, with over 20 years of experience in digital products, as a co-founder and Head of Product, and Alexander Maasik, an experienced startup marketer joins the team as Avokaado’s CMO.
Jean Mauris has been prototyping, designing, and building customer-oriented digital products in many verticals for more than 2 decades. He has been a founder of many successful companies, founder of the first startup accelerator in Latvia, and an angel investor. “I never saw myself joining a legal tech startup but after almost a year of product advisory for Avokaado I discovered this space as a unique match between my expertise and outlining product vision. CLM space has grown rapidly in recent years but is facing adoption and implementation problems due to the complexities of these systems. No code/low code, legal experience, and new live and connected document format - these are the keywords we are bringing into CLM space and beyond.”
Alexander Maasik has been working with different successful and fast-growing tech startups in Estonia for more than 8 years. He has helped to set up and build marketing teams in companies like Weekdone, Voog, and Eurora. As he says himself: “the product that Avokaado offers is much needed in the business communities and Avokaado already has both a very strong team and game-changing product vision. I am excited to make sure the product reaches more customers and succeeds in global markets.”
Mariana Hagström, the founder and CEO of Avokaado says that these key appointments will bring much-needed expertise into the leadership of Avokaado helping the company to step into the next phase of development and growth. “Modern companies are managing thousands of business relationships daily related to their workforce, global buyers, partners, and vendors. We need a paradigm shift in the digitalization of business operations; we need to move fast from pdf file creation in digital signing to data-driven business intelligence. I am excited to welcome Jean as an Avokaado co-founder and Alexander as CMO to drive the change together with me and our super talented team.”
Avokaado is a contract lifecycle management platform (CLM) for growth companies helping to scale people, revenue, and legal operations. Founded in 2016 by Mariana Hagström, a former attorney-at-law and managing partner at a law firm, Avokaado has become a first choice CLM for the organizations located in Baltics, it is well known in Nordics and has expanding clients base in Europe and US, including clients from governmental authorities and private sector.
In the “Fall 2022 Customer Success Report”, Avokaado was featured as the Rising Star among global CLM software providers. Shifted recognized Avokaado in 2022 as Legaltech early-stage startup to watch in the category of document management. Mariana Hagström has won an award in the entrepreneurship category at the European Women of Legal Tech Awards.
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