UBIC Hires Sasha L. Hefler as Senior Director of Strategy & Communications

Global News

01
Oct
2013

Editor

UBIC, Inc., a provider of strategic international litigation support, advanced predictive coding technology CJK TAR™ and forensic solutions, has appointed Sasha Hefler as Senior Director of Strategy & Communications to enhance UBIC’s brand awareness in the U.S., enabling the strategic vision of being global leader in litigation support and forensics. Ms. Hefler has been working with UBIC for almost a year as an outside consultant assisting in various areas of marketing, branding and public relations.

“It is an exciting opportunity to be part of a dynamic, global UBIC team in building an international eDiscovery company’s corporate brand strategy in the U.S. that I couldn’t pass on,” stated Hefler. “Witnessing UBIC go public in May and being listed on the NASDAQ sparked my enthusiasm to be part of UBIC, a corporation on the cutting edge of legal technology that provides full-spectrum EDRM solutions which include CJK TAR™, advanced predictive coding technology and Lit i View Xaminer™, next-generation forensic software.“

With an extensive 20-year corporate career, Ms. Hefler has garnered an array of diverse experiences primarily in sales, advertising and brand marketing. Her skill set enables her in understanding the eDiscovery market needs and define/ develop a consistent branding strategy.

Prior to joining UBIC, Ms. Hefler was President of Strategic Brands on Fire, developing marketing communication plans as well as business development strategies for legal corporations and corporate counsel conferences internationally for the past three years.

“In the past year, we have recognized Ms. Hefler as a strategic asset to UBIC’s team in North America and decided to bring her in-house to strengthen our corporate brand as we establish ourselves as the leader of comprehensive technology offerings globally”, emphasized Mr. Naritomo Ikeue, President and COO, UBIC North America, Inc.