New Branding Aligns Company and Product Brand Identities
Smart WebParts announced today that it has changed its company name to Smart Time Apps. The goal of the name change is to align the company and Smart Time product brand identities.
Smart Time is a complete timekeeping platform for law, accounting and professional services firms. The Smart Time timekeeping platform enables firms to effectively collect, track and recoup billable time, thereby increasing revenue and profitability. Smart Time can be deployed on-premises or hosted in the Smart Time cloud.
Todd Gerstein, Chief Executive Officer and founder, Smart Time Apps, states “When we started the company we had a single product. Today we offer browser time entry, passive time capture, desktop timers and mobile timekeeping applications. We are aggressively expanding the Smart Time product line. Our name change reflects that commitment.”
“It will take us a bit of time to fully transition all of our products and materials to the new name, so the Smart WebParts name will still linger in some areas,” Gerstein added. “Over time, we believe that you will like this new name as much as we do. Welcome to Smart Time Apps.”
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