Primary Opinion partners with SCG Legal to provide innovative content distribution solution

Global News

16
Jan
2015

Editor

Legal content marketing experts Primary Opinion have agreed to a strategic partnership with SCG Legal to deliver content distribution services to its network of 148 law firms and 11,000 attorneys worldwide.

Primary Opinion will implement a bespoke content aggregation and distribution platform, intended to support and strengthen SCG Legal communication and marketing activities. Utilising Primary Opinion's proprietary content platform as well as its digital distribution channels, SCG Legal member firms will be able to more easily share the insight and commentary written by their legal experts with other firms in the network, as well as with their clients.

The key benefits for both SCG Legal and its members include:

• Expansion and strengthening of intra-network relationships both at a firm and attorney level, to foster further referral business
• Providing new channels for firms to reach and showcase their expertise to existing and potential clients
• Enabling both SCG Legal and member firms to establish and raise their social media presence
• Delivering a stronger brand presence for SCG Legal within the global market
• Extended content distribution to new markets through Primary Opinion's platform and digital channel network

Primary Opinion's new content-driven digital distribution platform was launched in September 2014 and the company is currently working with more than 200 leading global law firms to enable them to showcase their expertise and reach target audiences. An Intellectual Property edition is now available at the company's website with the company due to release further legal sector editions in early 2015.