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Peppermint Technology welcomes Lauren Colbeck to their leadership team which she joined in early August as CMO. With a decade of experience in product management and product marketing at Experian, Lauren first joined Peppermint as Head of Product in 2018.
In 2021, she joined Access Legal to lead the product team at their then new legal division. She returns having most recently served as Chief Product Officer at Odro Ltd., a recruitment technology company.
Reflecting on her decision to return to Peppermint, Lauren explains: “The years spent working in product at both Peppermint and Access Legal gave me a strong understanding of the needs of the legal market in both the UK and US, and how technology could be used to positively transform the operational practices and commercial success of law firms. I’ve watched with interest over the last 3 years as Peppermint has continued to grow its business and evolve their suite of legal solutions. The innovative and user-centric way in which Peppermint software is designed, layering deep legal market expertise on Microsoft’s powerful platform, stands out as unique in a rapidly evolving technology landscape. I’m excited to lead our marketing team in driving awareness, understanding and demand of our solutions in the North America, UK and AsiaPac markets.”
Commenting on Lauren’s appointment, Gary Young, Peppermint Group CEO, said: “Peppermint is at an exciting time in our company’s journey as we continue to deliver innovative and impactful software solutions. The knowledge Lauren brings in product, product marketing and legal technology creates a solid foundation to help drive our continued growth and success. Her passion for understanding customer needs is evident in her approach, and she will ensure that those needs are reflected in our strategy and our voice in the market.”
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