How easy do you make it for your clients to do business with you?
Odd question maybe, but despite its simple premise the easier you make the 'buying' process, the happier your clients will be. And that means more word-of-mouth business, as those happy clients will talk about their experience. Ok so where to begin, how do you make that 'experience' for your clients better?
One of the best places to start is by looking at how big online retailers do it (so Amazon, for example).
Despite operating in a very different sector, what facets of their service can you replicate?
This 'ease' will become more and more of a service differentiator as the legal sector is forced to look outside of traditional models for getting new business.
Technologies such as Eclipse's TouchPoint client self-service portal will be vital.
Do you have the tools to succeed…?
Eclipse, part of Capita Plc, is the leading provider of Case Management, Practice Management, Matter Management and Process Management Software. Our Proclaim system is in use by over 23,000 professionals in a vast range of sectors, and is the only solution of its type to be Endorsed by the Law Society. Sectors catered for include legal, commercial and charitable. We employ over 160 staff and provide a full service offering, from initial needs analysis through to implementation and aftercare. Clients include household name commercial organisations, law firms large and small, Alternative Business Structures and niche operators.
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