UK News
Campaign on Employment Law Seminar Scoops Master Contact Relationship Manager Prize
Thomson Reuters Elite today announced that Flint Bishop, a UK-based full service regional law firm, was awarded the ‘Master Contact Relationship Manager’ category at the first annual Business Development Innovation Awards.
The 2013 Business Development Innovation Awards celebrated the achievements of clients using the Thomson Reuters Elite suite of business development tools.
Flint Bishop received the ‘Master Contact Relationship Manager’ accolade for executing the most successful marketing or business development campaign in which the Contact Manager™ customer relationship management (CRM) solution played an integral role.
The firm was recognized for a highly successful employment law seminar managed completely through Contact Manager and integrated with their website and LinkedIn page. By linking these systems and sources together, the firm was not only able to benefit from increased SEO, but was also able to track visits and responses from, and then profile, their prospects. The firm was able to double its anticipated sign-up rate, resulting in the need for a second seminar to be held.
In addition, those who were unable to attend were sent a video of the presentation via email marketing. The activity with both attendees and non-attendees resulted in a wave of new business activities with these prospects, as well as a valuable increase in activities throughout the Contact Manager database.
“We are extremely honoured to receive this award from Thomson Reuters Elite, which rounds off an extremely positive experience with Contact Manager,” said Carl Weston, head of marketing at Flint Bishop. “Throughout this campaign, we relied heavily on Contact Manager and email marketing so that we could measure our actions. Alongside other avenues of digital marketing, such as LinkedIn, we were able to integrate forms on our website, add links to newsletters and create targeted e-shots for our prospects. This activity eventually led to us running not one, but two hugely successful seminars. The effectiveness of Contact Manager was demonstrated through the results of our campaign and our experience has given us the tools and knowledge to develop a similar Contact Manager-based campaign in the future.”
“We are very pleased to present Flint Bishop with the ‘Master Contact Relationship Manager’ award,” said Cary Burch, president at Thomson Reuters Elite “Its experience with Contact Manager is an excellent example of how the solution can be used to create a successful marketing and business development campaign, while uncovering large amounts of new intelligence.”
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