USA/Canada News
Thomson Reuters Elite, part of the Legal business of Thomson Reuters, today announced that Lewis Roca Rothgerber Christie LLP has become the first firm to select 3E® Business Development in the cloud.
3E Business Development (formerly Business Development Premier), part of the 3E Enterprise Business Management Solution, is the leading end-to-end solution for every stage in the marketing life cycle.
Headquartered in Phoenix, Arizona with 300 lawyers across 10 offices, Lewis Roca Rothgerber Christie LLP has selected the beta version of 3E Business Development in the cloud after a competitive review process and will replace its existing CRM system. 3E Business Development in the cloud will provide the firm with even more benefits, including improved scalability, decreased infrastructure costs, and quicker ROI. All of this is delivered through a multi-tenant cloud environment using Microsoft® Azure®. Azure provides a secure system from software development through service delivery, operations, and support. Lewis Roca Rothgerber Christie LLP can now rely on physical and digital protection and encryptions of data, while driving successful business development initiatives firmwide.
Already possessing a strong relationship with Thomson Reuters Elite, the client gained considerable confidence in the data automatically populated in the 3E Business Development Data Engine. So much confidence was gained that the firm elected not to convert its old database but instead started fresh with the data gathered by 3E Business Development. Following the Beta program and now that the software is generally available, the firm plans to implement 3E Business Development and roll it out firmwide.
Thomson Reuters Elite offers an end-to-end enterprise business management solution that allows law firms and professional services organizations to run all operational aspects of their firms including business development, risk management, client and matter management, and financial management. Our next-generation technology connects people, tasks, workflows, and business processes and is tailored to help firms and organizations meet organizational requirements and strategic goals.
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