Canadian law firm Langlois lawyers Selects LexisNexis InterAction

USA/Canada News

24
Apr
2018

Editor

Canadian law firm Langlois lawyers LLP has partnered with LexisNexis® InterAction® to facilitate rapid firm growth and business development productivity.

InterAction software is the legal industry’s leading customer relationship management (CRM) solution with innovative features like email signature capture and relationship intelligence. Based in Quebec, Langlois plans to utilize the robust InterAction solution to better serve its clients in Canada and internationally. 

InterAction was chosen as part of the firm’s aggressive growth plan. The software supports the Langlois strategic plan to increase lawyer involvement in business development and to deliver more powerful insights. The firm plans to utilize the intuitive business development functionality—offered by InterAction Business Edge—to fully empower its legal professionals in business development activities.

“Using InterAction CRM, we can track firm activities with prospects and clients to nurture and strengthen the relationships that support our firm’s strategic plan and growth objectives,” said Daniel Lépine, Senior Director, Marketing, Business Development & Talent Acquisition at Langlois lawyers LLP, “and InterAction Business Edge will be very positive for the firm’s prospects and clients.”

The firm relies on easy access to timely and insightful data to make solid business decisions. As Lépine notes, “We need to understand client revenue profiles in relation to the firm’s marketing plan so we can optimize our efforts. The ability to access this management information is very attractive to the firm’s leadership and this powerful insight will be securely accessible both in and out of the office.”

InterAction delivers centralized contact management, relationship insights, email signature capture, and engagement scoring designed to meet each firm’s unique business development and marketing needs. Langlois chose InterAction due to its focus on professional services firms, superior relationship intelligence functionality, and ease of integration with other business systems. 

“We are delighted to have a rapidly growing firm of the caliber of Langlois lawyers LLP join the hundreds of firms across the globe already using InterAction to develop stronger client relationships,” commented Scott Wallingford, Vice President and General Manager for LexisNexis InterAction. “Law firms are operating in increasingly complex and competitive environments, so having an in-depth understanding of clients and prospects is crucial for turning opportunities into profitable business.”