USA/Canada News
Lexicon, a legal technology and services provider, has named Jerome Elenez as its new Chief Marketing Officer. Mr. Elenez will oversee all marketing and sales efforts, including strategy, customer research, digital, traditional marketing, public relations, communications, and account management.
As an expert brand builder and leader in strategic marketing and communications for the past 20 years, Mr. Elenez has energized recognized and respected brands worldwide, including McDonald's Corporation, the Dallas Cowboys, and the Dallas Mavericks through the use of breakthrough creative and media strategies that connect with customers.
Utilizing Lexicon's world-class marketing services partnered with his vast knowledge and expertise Jerome will increase the brand presence and revenue for the organization's law-firm customers.
"Jerome is a seasoned marketing leader who has a long track record of demonstrated performance across global brands," Lexicon Chief Executive Officer Scott Brennan said. "We're eager to have him take the reins as CMO. He has the experience and expertise in brand evolution to accelerate Lexicon's next phase of growth and position in the legal practice management market."
An award-winning CMO, Mr. Elenez was recognized in D CEO as one of the 2020 Most Powerful Business Leaders in the Dallas–Fort Worth area. He is also the recipient of a 2020 Clio Award for his work with augmented reality and supporting campaigns.
Mr. Elenez currently sits on the Advisory Board of the Saint John Institute that is focused on the spiritual formation of youth and young adults. He has previously acted as a board member of the Dallas Independent School District Advisory Board and the Ronald McDonald House of Dallas.
He is a graduate of the Southern Methodist University in Dallas with a Business Administration and Marketing degree. He holds an MBA in Business Management, Marketing, and Related Support Services from The University of Texas at El Paso.
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