UK News
UK Top 100 law firm Kingsley Napley has selected Peppermint’s modern legal CRM solution - Client Engagement, alongside Introhive. The solution will help drive forward a modern approach to business development and marketing this year.
Kingsley Napley is widely recognised as one of the most forward thinking, innovative and creative law firms in the UK, and the effective collection and utilisation of data to effectively maximise client relationships and marketing campaigns underpins its business development strategy. Riding a wave of innovation within the firm, the need to implement a modern legal CRM solution to provide a user-friendly and intuitive tool, which will become the focal point of client data, was identified as a key pillar of success.
IT Director Ash Cooper, states, “Peppermint were selected because they demonstrated a deep understanding of the legal market, our firm, and how modern technology can help deliver our CRM strategy. We recognise that in all areas the correct technology investments provide a platform for our next phase of success. This is contingent on an innovative data strategy, process efficiency and understanding the critical nature of maintaining strong relationships between lawyers and clients. Peppermint Client Engagement achieves this and more, making it a great fit for our vision as we head into an exciting new year for the firm.”
Business Development & Marketing Director, Leor Franks adds, “Previously, by and large CRM was perceived within the firm as a marketing tool and a time drain for our customer facing teams. What Peppermint Client Engagement brings to the table is an engaging suite of tools that are transformational to the business development and marketing function, while also working alongside our fee earners, without increasing their admin workloads. It will underpin our ability to most effectively understand, communicate with, and add value to our relationships with current and new clients. “
Kingsley Napley joins a number of UK top 100 law firms using Peppermint’s Microsoft Cloud based solutions, as we continue to grow our footprint in large law’s legal technology market.
On the new partnership, Chief Sales and Marketing Officer, Matt O’Callaghan says, “There is an unmissable culture and energy of innovation at Kingsley Napley and we’re excited to be working with the firm on such an integral part of their transformation journey. Our CRM solution is ideally placed to take the Kingsley Napley’s business development and marketing to the next level and deliver measurable impact while providing an enhanced ability to match clients with lawyers that can achieve the best possible outcome.”
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