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Shakespeare Martineau is an award-winning full-service law firm in Ampa’s ‘house of brands’, which places expertise, commerciality and relationships at the centre of its strategic vision.
Shakespeare Martineau has a core focus on unlocking potential in its people and clients by providing creative solutions that help them fulfil their goals. Building strong and robust relationships is a natural extension of this. As such, Shakespeare Martineau understands the importance of keeping pace with innovation in client relationship management (CRM) technology.
Shakespeare Martineau takes a digital-first approach and needed a system that could be as flexible and unique as its strategy, and would take Microsoft Dynamics to the next level.
For this, Peppermint’s modern CRM software for law firms, coupled with Introhive’s revenue acceleration platform to automate data and reveal relationship intelligence, provided a leading-edge solution.
Peppermint Client Engagement helps Shakespeare Martineau to manage effective digital campaigns, events, and drive its client listening program. Meanwhile, Introhive’s unique blend of solutions works collaboratively with CRM, marketing automation, and BI technologies allowing their platform to help businesses flourish with the help of AI powered relationship intelligence and CRM automation.
On the partnership, Ben Buckton, Chief Marketing & People Officer at Shakespeare Martineau states, “Shakespeare Martineau prides itself as a forward-thinking law firm. By partnering with Peppermint and Introhive, as well as investing in Microsoft Dynamics 365 for Marketing, we now have an unrivalled powerhouse of a business development and marketing technology suite”
Shakespeare Martineau underwent an accelerated delivery of the platforms and were able to go live with a pilot launch in six weeks. Peppermint’s CRM solution is preconfigured for law firms, which was a key enabler in getting the firm up and running on the platform quickly, without extensive development or customisation.
The Introhive AI piece has also supercharged Shakespeare Martineau’s business development efforts. Working together synchronously, the solutions mean the firm’s data is always up to date, while providing a holistic view of clients so the team can make proactive business development and marketing decisions.
Alan Mercer, Legal Sector Sales Director at Introhive reflects, "Shakespeare Martineau quickly saw the value Introhive delivers, automating their new CRM and understanding the firm’s relationship capital to make better data-driven business decisions and drive growth. Introhive and Peppermint provide an end-to-end solution and Shakespeare Martineau is now setting the standard for how legal firms can leverage technology as a core component of their business development functions. We're thrilled to be part of the journey."
Impressively, the implementation was also delivered entirely remotely due to travel restrictions.
On the partnership, Matt O’Callaghan, Chief Sales and Marketing Officer at Peppermint Technology states, “We’ve thoroughly enjoyed working with Shakespeare Martineau and Introhive – and it has been extraordinary what we’ve achieved together given the fully remote deployment. Our collaborative solution will enable Shakespeare Martineau to engage with clients and take advantage of new business opportunities in a truly modern and innovative way. They are a great example of a law firm fully embracing the Microsoft cloud and all it has to offer an agile marketing and business development team.”
Shakespeare Martineau is now rolling out the service to 400 users and extending the capabilities of the pilot launch by connecting it to its practice management service.
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