UK News
Top 20 law firm, Womble Bond Dickinson (UK) LLP, has selected Peppermint Client Engagement to transform the delivery of its business development and marketing initiatives, as well as engage their lawyers and administrative teams in strategic growth activities.
Built on the Microsoft cloud, Peppermint Client Engagement is a powerful, legal-ready, CRM solution that natively integrates with all Microsoft’s modern workplace applications and brings together a firm’s data into one place to provide rich and meaningful insights into its clients.
A forward-thinking practice with a mindset for continuous improvement, Womble Bond Dickinson (UK) LLP carried out a rigorous review of CRM solutions in the market to find a system that would support the firm's vision to be recognised for delivering outstanding client experience.
On the decision to implement a new CRM, Nick Barwood, Chair and project sponsor at Womble Bond Dickinson (UK) LLP commented: “We required a system that is functionally rich, flexible, and intuitive to support our Marketing and Business Development’s needs. At Womble Bond Dickinson, the importance of understanding our clients is paramount and putting the right infrastructure in place is crucial in supporting client intelligence, insights and relationships.
"What made Peppermint stand out was the simplicity of the software and how our lawyers can easily access it while they are working in Outlook, Teams, or via the web app while at their desks, or on their mobiles. This integrated collaboration provides a fertile ground for exploring new ways to better serve our clients."
Womble Bond Dickinson (UK) LLP adds to a growing list of top 100 firms for Peppermint Technology, following recent wins including Irwin Mitchell LLP, Kingsley Napley LLP and Shakespeare Martineau LLP.
On the partnership with Womble Bond Dickinson (UK) LLP, Chief Sales and Marketing Officer, Matt O’Callaghan said: “We are delighted that Womble Bond Dickinson (UK) LLP has selected Peppermint and our Client Engagement module. Womble Bond Dickinson is a great example of a law firm that wants to get the most out of CRM, by bringing the knowledge capital of their lawyers into their business development platform and activities.”
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