Continental Europe News
LexisNexis® Enterprise Solutions, a leading provider of content and technology solutions, today announced that Arendt & Medernach, a leading independent business law firm in Luxembourg, has signed a five year deal for its client relationship management (CRM) solution Lexis® InterAction®.
The solution is being rolled out to over 300 users across the firm’s six offices including Luxembourg, London, New York, Hong Kong, Dubai and Moscow to help develop and execute a fully integrated CRM and eMarketing strategy.
Alongside the core InterAction solution, Arendt & Medernach is implementing the InterAction Matters module, which records and collects information about matters and combines it with the relationship intelligence that already exists in InterAction. The combined solution will serve as a powerful knowledge source for the firm.
The firm chose InterAction for its superior functionality, LexisNexis’ proven deployment methodology and widely acclaimed customer support.
Guy Harles, Chairman of Arendt & Medernach’s Management Board, said “We believe that one of the most important services that Arendt & Medernach can bring to its clients is exceptional and seamless relationship management and emphasised importance on their business needs and interests. To have a clear understanding and knowledge of our client base, combined with a best practice approach in planning their requirements, we chose InterAction to meet the needs of the firm and its clients as it evolves and grows."
To streamline CRM and marketing communications, the firm is also linking InterAction with Vuture Vx, a powerful eMarketing platform. This will enable the organisation to leverage the data residing in InterAction for email and online marketing and website management functionality.
Alan Fraser, General Manager at LexisNexis Enterprise Solutions, commented, “CRM has always been popular in the legal sector, but due to the changing global landscape, we are seeing a renewed recognition of its importance as a business discipline. Our successful track record is opening up new opportunities for us across the globe.”
LexisNexis InterAction software transforms internal knowledge into relationship intelligence through a four-step process of relationship discovery, relationship management, marketing automation and knowledge delivery. Relationship intelligence represents internal, proprietary knowledge inaccessible to the outside world, which can be used to uncover relationships to assist in new business development and to enhance client service. Today, in excess of 500 individual firms use InterAction globally.
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