UK News
Peppermint Technology is excited to announce the upcoming release of its highly anticipated Enterprise Relationship Management (ERM) functionality, designed to enhance the capabilities of its legal-specific CRM offering, Client Engagement.
This innovative addition to the Peppermint suite of solutions is set to revolutionize how law firms approach business development, marketing, and client relationship management.
Peppermint's ERM is tailored to address the unique needs of the legal industry, which thrives on relationships and trust. As a natural extension of Peppermint and the Microsoft ecosystem, ERM complements existing investments and empowers business development and marketing teams to overcome the challenges they face in understanding their firm's relationship networks.
"With our robust pedigree in understanding the distinctive needs of law firms when it comes to technology, Peppermint is proud to introduce ERM functionality that enriches our Client Engagement solution," said Emma France, Product Manager at Peppermint. "We have designed our ERM solution to simplify strategic networking, client nurturing, and relationship cultivation - vital aspects of business development in the legal industry."
The Peppermint ERM solution leverages existing connections and communication data within Microsoft Teams, Outlook, and Client Engagement to formulate and score relationships. Furthermore, our solution has been designed to be extensible to leverage relationship data from other customer sources. This powerful tool maps and visualizes internal networks of engagement, providing avenues for new client acquisition, business development opportunities, and succession planning.
The first iteration of Peppermint ERM is set to be released at the end of this year to key customers as part of our private preview program. The solution will be generally available to all customers in early 2024.
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