USA/Canada News
Intellectual Property firm Iberbrand has partnered with Nexl, the no-data entry, next-generation CRM and revenue operations platform, to further enhance its operations and drive growth.
In Nexl, Iberbrand found a partner and platform that reliably captured Iberbrand’s entire client relationship history. Iberbrand found Nexl to be an easy-to-use platform, enabling firm business development collaboration.
Iberbrand is at the forefront of developing unique, creative approaches to law practice. The firm has served some of the world’s top brands—from tech giants like TikTok, Uber, and PayPal, to luxury retail brands like Cartier, Aston Martin, and Salvatore Ferragamo. With accolades from Benchmark Litigation, Best Lawyers, Chambers and partners, and Legal 500, Iberbrand is the most awarded IP firm in Mexico.
Iberbrand will leverage Nexl’s platform to track client opportunities and referrals, manage projects and tasks, and streamline communication across the firm. Nexl will automatically capture important relationship data points (without data-entry) and map-out all relationships and interactions between firm members, prospects, and clients on an ongoing basis. With Nexl’s platform, Iberbrand aims to improve its ability to identify new business opportunities, collaborate better on project initiatives, and deliver better outcomes for its clients.
Hugo Tapia, Director of Business Development at Iberbrand, comments: “We’re excited to be partnering with Nexl to enhance our client prospecting and project management capabilities. Nexl’s platform is designed to help law firms work more efficiently and effectively, and we’re confident that by leveraging its powerful features, we can achieve even greater success in protecting the world’s top creative assets.”
Laura Beltran, Nexl's LATAM Sales Executive: Nexl’s legal CRM platform offers a range of features designed to help law firms streamline their business development and project management processes. The platform includes pipeline management tools for tracking leads and opportunities, as well as referral tracking to measure the effectiveness of networking efforts. Additionally, Nexl offers project management tools to help law firms manage tasks and deadlines. With Nexl, law firms can improve their collaboration across teams.
“We are thrilled to be partnering with Iberbrand to help them grow their business development and marketing area. We’re excited to help them deliver world-class service by overcoming information silos, connecting the firm, and cutting out countless hours of manual work in the process—helping their attorneys to focus on their exceptional IP service.”
Nexl enables Iberbrand to identify key accounts and strategic opportunities across the entire organization, making it easier to prioritize, plan, and execute. Nexl’s goal is to cultivate true relationships and deeper commercial insights to guide their business development.
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